Apart from a small list of “must do” items you are free to package up to 3 variations of your offering to your members.
The Adopt-a-Vine program should not be seen as a replacement for your existing Wine Club or mailing list. It is a fresh venture to attract people who really want to know more about the Vine-to-Wine process.
You will see that Adopt-a-Vine members are people that want to experience things, not just possess them. Members become your best refererrs and strong repeat customers if you provide the positive learning climate to enhance their knowledge.